Creative for nearly two decades.
Creative Director for about ten years.
Copywriter, concepter, strategic thinker, and a really bad scribbler.
Problem solver aka solution finder all my life. And I love it.

Also: enthusiast, out of the box and to the very end thinker.
Loyal friend, likely leader of the pack, committed partner in crime.
Netflix addict, free diver, Hawaii & ocean lover.
Most memorable and preferable role so far?
Being the mother of an exceptional 13 year old.

Here, on my portfolio,
I’d like to show you some of the most exciting projects
I’ve been part of, pushed forward, and helped turn into something outstanding
and which I’m truly proud of.

Yes, I am!

So, let’s go…

I’m not a big fan of CVs, but here’s what I can tell you:

I’ve worked for over 150 brands, won at least 25 awards,
but most importantly, I have a great passion for what I do.

I love working with people, especially those who know
what they’re good at and put their blood, sweat, and tears into it.

If you need a formal CV, I can send it to you.

But I also don’t mind not to.

Stay curious

These are some of my art direction team partners, who I work with on a regular basis:
Kalle Haasum
Ioana Lahr
Gregorio Marangon
Justin Pettit
Anja Michel
Lisa Freudenthaler